manuais

Relembramos que os manuais podem ser levantados na sala do funcionário no pav. sul.

Boas férias!

Almost at the END…

Os trabalhos entregues ontem poderão ser melhorados até à aula de amanhã (última aula). Esta terá início às 10:00 AM.

Archival Media Deliverables

We need the archival PDF versions and memos of projects from 6.2 onwards. This will comprise projects 6.2, 6.3, 6.4 and 7 (with 6.5 under development). Please be sure to refer to the name of the project in the email subject.

PDF's identified as FirstName-LastName.pdf (individual) or Name-Name-Name-Name.pdf (groups) should be optimized to under 4MB and sent by mail via a dropbox (etc.) link for download.

All other heavier media should be delivered on DVD and/or links for online viewing on services such as Youtube, Vimeo or similar.

Namaste!

Notificação

O enunciado da última proposta de trabalho já se encontra disponível na respetiva página.

Relembra-se ainda que a proposta de trabalho 6.4 deverá ser entregue sem falta (em CD/DVD) na aula de 31/05.

Who Cares?

http://imagensdemarca.sapo.pt/estacao-central/brand-new-world-17/

The Red List

Provavelmente já conhecem, mas vale sempre a pena: este site é uma espécie de dicionário visual inspirador, recomendo! ;) http://theredlist.fr/

Merrick Biotech

www.merrickbiotech.loveslife.biz

P06.4—NOTIFICAÇÃO

Os projetos apresentados hoje poderão ser melhorados e entregues na próxima aula (29/05).

Bom trabalho.

P06.4. Horário de apresentações

As sessões de apresentação são de presença obrigatória. Os grupos ausentes perderão a oportunidade de apresentar o trabalho que desenvolveram, sendo que, nesse caso, dar-se-á a vez ao grupo que os segue. Deste modo, todos deverão estar preparados para eventuais alterações ao horário abaixo estipulado.

Data	Hora	Grupos
24/05	8:40	Susana, Alexandra, Inês
	9:00	Mariana Mota, Micá Cardeiro, Mimi Cardeiro, Laura Ferrari
	9:20	Rui, César, Pedro, Zé
	9:40	Ana Torres, Élodie Mota, Rita Mendes, Eliana Pires
	10:00	Gil, Sara, Catarina, Ruben
	10:20	Joana Carvalho, David Rodrigues, Luís Batalha
	10:40	Luciana, Maris, Magda, Su
	11:00	Francisca Trevisan, Mariana Cardoso, Catarina Lencastre, Rafaela Abreu
	11:20	Heloisa, Marta, Leila
	11:40	Sofia Peres, Teresa Almeida, Mariana Silva, Joana Fachana
	12:00	Helena Morais, Jéssica Teixeira, Tânia Silva, Mariana Owen
29/05	8:40	André Resendes, Pedro Brandão, Manuel Melo
	9:00	Cláudia Castro, Diana Marcelino, Joana Valadão, Maria Santos
	9:20	Antónia, Francisca, Ludovika

THE GREATEST DICE ROLL IN HISTORY

THE GREATEST DICE ROLL IN HISTORY

In this very first co-production involving two half-ton dice, stubborn Swedish welders, a one-month long boat transport and whale sushi, ACNE Creative, Digital and Film dropped two enormous steel dice from a helicopter down a snow-covered mountain on Greenland. The unbelievable footage was then put up on the website where visitors were challenged to bet on the results of the roll.

Word-of-mouth marketing

Word-of-mouth marketing (WOMM), also called word of mouth advertising, is an unpaid form of promotion—oral or written^[1]—in which satisfied customers tell other people how much they like a business, product, service, or event. Word-of-mouth is one of the most credible forms of advertising because people who don't stand to gain personally by promoting something put their reputations on the line every time they make a recommendation.^[2]
+

Marketing buzz

Marketing buzz or simply buzz — a term used in word-of-mouth marketing — is the interaction of consumers and users of a product or service which serves to amplify the original marketing message.^[1] a vague but positive association, excitement, or anticipation about a product or service. Positive "buzz" is often a goal of viral marketing, public relations, and of advertising on Web 2.0 media. The term refers both to the execution of the marketing technique, and the resulting goodwill that is created. Examples of products with strong marketing buzz upon introduction were Harry Potter, the Volkswagen New Beetle, Pokémon, Beanie Babies, and the Blair Witch Project.^[2]
+

Viral marketing

Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networks to produce increases in brand awarenessor to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of viruses or computer viruses (cf. memes andmemetics). It can be delivered by word of mouth or enhanced by the network effects of the Internet.^[1] Viral marketing may take the form of video clips, interactive Flash games,advergames, ebooks, brandable software, images, or text messages.

Guerrilla Marketing

--------------->

Guerrilla marketing

Guerrilla marketing is an advertising strategy in which low-cost unconventional means (graffiti, sticker bombing, flash mobs) are utilized, often in a localized fashion or large network of individual cells, to convey or promote a product or an idea. The term guerrilla marketing is easily traced to guerrilla warfare which utilizes atypical tactics to achieve a goal in a competitive and unforgiving environment.

Lovebytes 2007

Digital Beings

Matt Pyke of Universal Everything has created the Lovebytes festival identity for the last 4 years. This has evolved from a digital / pixelated aesthetic in a more friendly, accessible direction. The underlying theme of this year's festival is 'process'. Lovebytes commissioned Universal Everything to create a new, forward thinking design process to relate to this theme and to reflect the growing accessibility of Lovebytes and digital art with an approachable look that would appeal to a broad audience.

http://festival2007.lovebytes.org.uk/monsters.php

PostSpectacular: V&A Decode open source identity & onedotzero generative identity

V&A Decode

The Victoria and Albert Museum has commissioned the artist Karsten Schmidt to design a truly malleable, digital identity for the Decode exhibition by providing it as open source code. We are giving you the opportunity to recode Karsten's work and create your own original artwork. If we love your work it might even become the new Decode identity.

At http://postspectacular.com/work/decode/start and http://code.google.com/p/decode/

Onedotzero

At http://postspectacular.com/work/onedotzero/start and http://code.google.com/p/onedotzero-ident/

Dynamic Logos

Nowadays, a new wave of creation of corporate identity is growing… The age of static logotypes may has finished, it’s the new era for dynamic logos, here the image can be changed, can move… but, nevertheless, still maintain themselves identity that characterizes them. In this post I’ll show three brands to use as example that what I’m talking about, three brand that use a dynamic logotype. Each one’s of them are performed, created and developed differently. But all are dynamic logos in their own way.


http://logoblink.com/dynamic-logos/

The new corporate logo: Dynamic and changeable are all the rage

(…) media on which corporate identities are depicted have changed. We're now just as likely to see a logo flickering on a computer or cellphone screen, as printed on a company's stationery or a billboard. "Once you'd design a logo for a company, and you'd have to get it exactly right because, when it launched, it was going to be painted on the side of tanker trucks, hung off the side of skyscrapers and printed in closetfuls of letterhead," Bierut said. "You got one chance with no do- overs. Nowadays our main experience of a logo like Google's is the way it looks when it loads on a computer screen. It costs next to nothing to change it every time. So why not?"

It's easy to see why dynamic identities should strike a chord with today's spoiled, impatient and — to give us some credit — visually savvy consumers, but there are instances where the old-fashioned approach works best. "MTV has a dynamic identity because they are dynamic, and I want them to be," Mau said. "But I don't want my bank to be dynamic. I want them to be conservative and radically stable."

At http://www.nytimes.com/2007/02/11/style/11iht-design12.html?_r=2.

The future is fluid: inside dynamic logos

During the research phase of a recent identity project, we spent some time revisiting numerous examples of what we like to call “fluid identities” — logo systems that use multiple iterations of a mark (or series of marks) to communicate a particular aspect of a brand. These might take the form of a logo that changes with each viewing, or a singular mark that gets impregnated with different imagery, depending on the context. At one point, these types of projects were few and far between, but now these isolated examples have grown into a full-blown trend. The days of the static logo are certainly not extinct, but this persistent way of thinking about malleable identities seems like a portend of things to come.

http://www.hexanine.com/zeroside/the-future-is-fluid-inside-dynamic-logos/

Easy steps to designing a corporate brand image by Sagi Haviv

http://www.businessweek.com/articles/2012-04-12/how-to-design-a-logo-sagi-haviv

9 Principles For Great Branding By Design

http://www.fastcompany.com/1830073/9-principles-for-great-branding-by-design

Abertura das inscrições

Informaram-me que hoje iniciam as inscrições no Torneio "253-Matrecos ou Matraquilhos". Pode ser uma oportunidade interessante para filmar, pois nestas ocasiões (segundo a informação que me forneceram) "O Praça" costuma ficar lotado. Bom trabalho para todos.

Anexos P07

O emblema do Praça da Alegria Futebol Clube e as marcas dos apoios do evento podem ser descarregados aqui.

Identidade do ano anterior

P07-Notificações

Informam-se todos os alunos que a proposta de trabalho 7 está publicada na devida página. Recomenda-se que os grupos (que podem agregar elementos de ambas as turmas) se formem antecipadamente, elegendo os respetivos líderes. Pretende-se que demonstrem iniciativa e discutam previamente algumas ideias, de modo a gerir o tempo disponível da melhor forma.

Sobre a Associação:
"A sede do Praça da Alegria Futebol Clube (a.k.a. 'O Praça ') situa-se na Avenida Rodrigues de Freitas, 207. A associação recebe a comunidade de Belas Artes quase diariamente onde, entre jantaradas e festas de aniversário, já se realizaram pequenos simpósios, exposições, projecções de cinema, concertos, noites de fados, feiras de artesanato, etc.. 'O Praça' está aberto a propostas da comunidade, sendo um espaço dinâmico de colaboração e sinergias (mas também de matrecos).

A associação abre o espaço por volta das 15:00 todos os dias da semana, interrompe ao final da tarde entre as 19h30 e as 8h30/21h00, e fecha às 00h00 (supostamente). Às quintas-feiras fecha pela 01h00/01h30. Sextas-feiras e sábados mantém-se aberto enquanto houver movimento."

torneiodematraquilhos@gmail.com
www.facebook.com/Torneio.de.Matrecos

P06.3—entrega final

Conforme anunciado na aula anterior, todos os alunos deverão entregar, no dia 17/04 (terça-feira), o estacionário num envelope A3 devidamente identificado, sendo que deverão aproveitar o tempo disponibilizado para o melhorar e finalizar. Deverão também enviar por email a respetiva memória descritiva (em pdf) e a versão digital do estacionário.

Atendimento

Estarei disponível para atendimento quarta-feira (11/04) a partir das 15:00, mediante marcação por email. Sala 303, Pav Carlos Ramos.

Pedro Cardoso.

Lovely Stationery

http://lovelystationery.com/

'curating the very best of stationery design'

Last Call!

As memórias descritivas relativas à P06.2 deverão ser enviadas por email, em formato pdf, até ao fim do dia de hoje.

Pedro Cardoso.

DesignersToolBox

DesinersTooolBox

CTT - Manual de Endereçamento

Manual de regras de normalização de escrita do conteúdo do endereço, bem como de apresentação física do sobrescrito e da estrutura geométrica do endereço.

Manual de Endereçamento
(PDF)

Normas para envelopes

http://www.centrodemarketing.com/files/Normas_Envelopes_CTT.pdf

Nova proposta de trabalho

Relembra-se que a proposta de trabalho 6.3 já se encontra publicada na respetiva página deste blogue.

Atendimento

Conforme divulgado em aula, estarei disponível para atendimento segunda-feira (26/03) das 14:40 até às 17:40 na Sala 303, Pav Carlos Ramos. Atenderei por ordem de chegada.
Pedro Cardoso.

Colorstrology

Apenas para desanuviar, um site que, segundo o nosso dia de aniversário, nos diz qual é o nosso pantone correspondente.
Work but have fun :P

http://www.colorstrology.com/colorstrology_sniffer.html

Entrega P6.2

Comunica-se a todos os alunos que a data de entrega da proposta de trabalho 6.2 foi adiada para quinta-feira (dia 22/03), sendo que na terça-feira (20/03) deverão fazer obrigatoriamente uma pré-entrega com os posters já paginados, para que possam ser efetuadas as devidas correções.

Atendimento

Conforme divulgado em aula, estarei disponível para atendimento hoje à tarde das 16:00 até às 18:30. Sala 303, Pav Carlos Ramos, mediante marcação por email. Atenderei por ordem de chegada.
Pedro Cardoso.

Convert color swatches in Illustrator

Con­vert­ing RGB col­ors to CMYK for print­ing pur­poses or Color Man­age­ment, is some­thing we designer have to deal with almost every day. It’s easy to get infor­ma­tion about Color Man­age­ment in books and on the web. I am not going to go through that here but con­cen­trate on other less com­mon conversions.

http://font.is/?p=1277

Con­vert­ing col­ors between color sys­tems is a never end­ing story for design­ers. Much of the con­vert­ing can be done by the method described in a pre­vi­ous arti­cle on this site. There is one con­ver­sion not pos­si­ble there, one that most design­ers are not aware of how to do eas­ily: How to find what Pan­tone color best matches their CMYK matches.

http://font.is/?p=1293

Site de Fontes Grátis

http://www.losttype.com/

“Your name is Windows. Why are you a flag?”

http://pentagram.com/en/new/2012/02/new-work-microsoft.php

http://windowsteamblog.com/windows/b/bloggingwindows/archive/2012/02/17/redesigning-the-windows-logo.aspx

E um update ao post no brand new http://www.underconsideration.com/brandnew/archives/with_windows_like_these_who_needs_enemies.php

Rio 2016 Paralympic Games logo

Official video about the creative process of the first multisensory brand in the history of the paralympic games, created by Tatil Design for the Rio 2016 event.

Mais info at http://vimeo.com/34569203

Para quem ainda não conhece a marca:

Mais info at http://www.underconsideration.com/brandnew/archives/holding_hands_in_rio.php

Olympic non-events 2012

#37 Running out of ideas.

http://olympic-non-events.tumblr.com/

EL PELOGO - Un logotipo hecho de pelo

Logo Designers

http://www.logosdesigners.com/

AT&T Archives: Saul Bass Pitch Video for Bell System Logo Redesign

Daniel, motiva-nos!

Manuais de identidade

Podem postar aqui, como resposta, os links para manuais de identidade que encontrarem. http://www.designerstalk.com/corpid/

How Much Would it Cost to build the Death Star?

Building a massive space weapon is all very well, but you have to find the materials to build it with. It's easy to say that "sure, the Death Star would be expensive" but is there actually enough iron in the Earth to make the first Death Star? Centives decided to find out.

Sign-Writing and Glass gilding

David A Smith is a name that has become synonymous in Sign-Writing and Glass gilding circles, with high quality, hand crafted reverse glass signs and decorative silvered and gilded mirrors. In this short documentary, we reveal behind the scenes work, techniques and visions that Dave uses when carrying out his passion as a glass embosser - One of the few remaining traditional UK glass artists.

Upside Down, Left To Right: A Letterpress Film

With Windows Like These Who Needs Enemies?

(Segoe) It’s a fine font, but pretty it is not. It’s a kind of middle-of-the-road sans serif without any memorable attributes and with a very peculiar “Default” aesthetic to it. It works best as a user interface ingredient but as the typography on a logo, it’s extremely underwhelming — pair it with the worst rendition yet of the Windows window and you have a real loser. I’m not saying the previous Windows icons were good, but they had enough abstraction (and gradients and shadows and highlights) to at least look techie and Microsoft-ey, but this “minimal” approach looks like, well, a window. A window in a $400-a-month studio apartment rental with beige carpeting and plastic drapes. Moving away from the more flag-like icon seems like abandoning two decades of equity — crappy equity, but equity nonetheless.

http://www.underconsideration.com/brandnew/archives/with_windows_like_these_who_needs_enemies.php

Vintage VW Logo Specifications Sheet

http://imjustcreative.com/recreated-vintage-vw-logo-specification-sheet/2011/08/03/
http://imjustcreative.com/vintage-vw-logo-brand-specifications/2011/08/03/

Herb Lubalin on his PBS Logo

PBS logos

That is a parade elefant.

List of emoticons

This is a list of notable and commonly used emoticons or textual portrayals of a writer's mood or facial expression in the form of icons. The Western use of emoticons is quite different from Eastern usage, and Internet forums, such as 2channel, typically, show expressions in their own ways. In recent times, graphic representations, both static and animated, have taken the place of traditional emoticons in the form of icons.

http://en.wikipedia.org/wiki/List_of_emoticons

Versões digitais

Peço que enviem a versão digital (em formato PDF) da proposta 6 e respectiva memória descritiva (com o mapa mental) por email.

Notificação

Peço que enviem a versão digital (em formato PDF) da proposta 5 para o meu email.

Bom trabalho,
Pedro Cardoso.

DC Comics Logo

Yesterday, DC Comics officially unveiled its new identity, after the whole internet (including us) stole its thunder at the start of the week when we all judged its new branding effort based on a single, black-and-white rendition of their new logo. Now it’s an uphill battle to get people on board with what is actually a fairly good looking and flexible identity designed by Landor.

http://www.underconsideration.com/brandnew/archives/follow-up_dc_comics.php

Open source typography

If you’ve ever gone looking for legitimately free fonts, you’ve probably found that there are a lot of really bad ones. But there’s also a lot of discussion out there about “open source fonts.”

http://magazine.redhat.com/2007/12/13/open-source-fonts/

---

The league of movable type

There are people who design typefaces for a living, and we want them to make money off of something that they do well. This revolution is not a movement against type foundries and type designers; it’s quite the opposite. The kind of revolution we want is a change in the way people think about doing business.

http://www.theleagueofmoveabletype.com/

---

Open Font Library

The mission of the Open Font Library is to promote your freedoms as it relates to the use of type. All of the fonts that appear on this site come with the freedom to use, study, share and remix them.

http://openfontlibrary.org/

Atendimento

Conforme divulgado em aula, estarei disponível para atendimento hoje à tarde até às 18:00. Sala 303, Pav Carlos Ramos.

Pedro Cardoso.

P05: Horário de Apresentações

Os discentes deverão estar devidamente preparados e agir com antecipação a fim de agilizar e respeitar o cumprimento do horário abaixo indicado. A respectiva aula (24/01) decorrerá na sala 32, no pav. sul, relembrando-se que a presença de todos os discentes ao longo da sessão é obrigatória. A sessão terá início às 8:30 AM para que possam ser efectuados os devidos preparativos.

A duração das apresentações não deverá ultrapassar os 8 minutos (+ 2 minutos de tolerância).

8:45 - Grupo 1
André Furtado Resendes
Manuel António Saraiva Barbosa de Melo
Pedro Brandão de Vasconcelos Aguiar Pinto

9:00 - Grupo 2
Eliana Carla Sousa Pires
Joana Rita de Sousa e Valadão
Maria João Seixas Silva Santos

9:15 - Grupo 3



9:30 - Grupo 4
Joana Monteiro Silva Carvalho
Luís Miguel Ferreira Batalha
David Abel Rodrigues

9:45 - Grupo 5
Joana Manuel Fachana Cardoso Moreira da Costa
Mariana Fonseca André da Silva
Sofia Couto Carvalho Peres Correia
Maria Teresa Machado de Almeida

10:00 - Grupo 6



10:15 - Grupo 7
Laura Ferrari Rodrigues de Pina
Maria Carlos Azevedo Silva Cardeiro
Maria Miguel Azevedo Silva Cardeiro
Mariana Jorge Correia Magalhães da Mota

-----------------------------------
10:30 - Intervalo
-----------------------------------

11:00 - Grupo 8
Catarina de Barros Lencastre
Francisca Trevisan Silveira de Sousa Bulhosa
Mariana Teixeira Pinto da Silva Cardoso
Rafaela Duarte Pinto de Abreu

11:15 - Grupo 9



11:30 - Grupo 10
Mafalda Mendes Ribeiro Mariares Almeida
Ana Catarina Ferreira Torres
Elodie da Silva Mota

11:45 - Grupo 11
Helena da Costa Morais Soares
Jéssica Félix Teixeira
Mariana Owen Pinto Ribeiro
Tânia Raquel Oliveira Vieira da Silva

12:00 - Grupo 12
Cláudia Ochôa de Spínola Catanho Castro
Diana Margarida Coimbra e Marcelino
Rita Santos Mendes

12:15 - Grupo 13

Aspera Hartmann

Aspera Hartmann - Corporate and Brand Identity

Combined Logos

http://rayvellest.com/humorously-combined-logos

Unevolved, reversed, and 8-bit brands

Unevolving a logo to just a series of coloured circles, how many can still be recognised? Logo and brands that have strong and unique colours, as well as strong positional aspects, are usually recognisable when Unenvolved to just circles.

http://imjustcreative.com/unevolvedbrands/
http://www.flickr.com/photos/grahamsblog/sets/72157625155090078/

A Brand Reversion is a brand logo that has undertaken a creative change based on the visual style of another brand logo: Brand identities with a split personality

http://www.imjustcreative.co.uk/brandreversioning/
http://www.flickr.com/photos/grahamsblog/sets/72157626620633288/

http://www.flickr.com/photos/grahamsblog/sets/72157626659260240/

vintage logos

http://www.flickr.com/photos/mr_carl/sets/72157604144345854

Logorama

Logorama from Human Music & Sound Design on Vimeo.

Josiah Jost

Jogo com mais de 100 marcas desenvolvidas

http://www.gametrailers.com/video/behind-2027-deus-ex/717129

Penguim

“It started with the simple logo and name, suggested, allegedly, by a typist who was earwigging the board meeting. Allen had already hit upon the idea of an animal logo, inspired by the template offered by the contemporary publishing house The Albatross Library. “It was the obvious answer, a stroke of genius,” said Penguin’s original designer, Edward Young. “I went straight off to the zoo to spend the rest of the day drawing penguins in every pose.” The clear logo was matched with the archetypal modern, but not too scarily modern, typeface, Gill Sans, and the now classic three-band cover, with colours related to the subject: orange for fiction, dark blue for biography, etc.”

At http://www.logodesignlove.com/penguin-logo

At http://dustyburrito.blogspot.com/2009/12/penguin-group-logos.html

At http://www.flickr.com/photos/32610318@N06/sets/72157621950920167/detail/

Romualdo Faura

Vale a pena uma espreitadela: http://romualdofaura.com/

logoorange.com

Este site faz um resumo da história das marcas mais conhecidas por ordem alfabética:
(aqui fica a minha homenagem à pobre Kodak)



kodak logo design history

Established by businessman Henry Strong and inventor George Eastman, Eastman Kodak in an American multinational public company known for producing and supplying a wide array of photographic equipment and materials. Eastman preferred the letter K for it seemed an incisive, strong sort of letter. In 1960, the company introduced the corner curl. The graphic "K" element was not introduced until the 1970's along with the box. The year 1987 saw a further update of the logo as a more contemporary type font replaced the old one. Eastman Kodak Co. has recently introduced a new corporate symbol created to help the company contrive a new image as an up-to-date, 21st century groundbreaker. Kodak was forced to reinvent itself and that led to an enhancement of the corporate image. So we can see how Kodak breaks out of the box busting out a new corporate identity to replace their 50-year old current one. The new logo features a distinctive "a" and a rounded type font. Today's new, symplified Kodak logo keeps the company's distinctive yellow and red colours but dispenses with the box that has comprised the word "Kodak" for the past 70 years.


http://www.logoorange.com/logodesign-A.php

Brand New

Tive conhecimento deste site no ano lectivo passado na cadeira de Web Design I. Penso que poderá ter bastante interesse neste projecto de análise de marcas.

http://www.underconsideration.com/brandnew/

Benetton Again

At http://www.creativereview.co.uk/cr-blog/2006/october/benetton-hits-middle-age

In the history of attention-getting advertising, writes Rick Poynor, Benetton must surely deserve a place as one of the most effective companies ever to splash its promotional message across a billboard or magazine spread.

Benetton wants the world to UNHATE

A new campaign from Benetton recalls the brand's controversial heyday. A series of posters features world leaders with lips locked to launch the UNHATE project.

Benetton, says the accompanying press material, is inviting "the leaders and citizens of the world to combat the 'culture of hatred'". The UNHATE campaign is the first initiative from a new Benetton foundation of the same name, launched by Alessandro Benetton, executive deputy chairman of the Benetton Group.

At http://www.creativereview.co.uk/cr-blog/2011/november/benetton-unhate

http://unhate.benetton.com/

Scott McCloud on comics

At http://www.ted.com/talks/lang/en/scott_mccloud_on_comics.html

In this unmissable look at the magic of comics, Scott McCloud bends the presentation format into a cartoon-like experience, where colorful diversions whiz through childhood fascinations and imagined futures that our eyes can hear and touch.