Helvetica and Alternatives to Helvetica

Helvetica is a classic. Helvetica is played out. Each of these statements is true to an extent. The world’s most recognizable typeface will soon star in a new film that documents both its omnipresence and its timelessness.

There are many reasons why Helvetica is so widespread. The most obvious being that a few weights have been bundled with the Mac OS for years. It is arguably the most respectable of the “default” fonts. But it’s also used because it’s a safe, neutral choice. For many purposes, typography is more about content than style. Fans of Beatrice Warde will tell you that typographers should communicate without distraction. Helvetica, with its simple, unadorned forms, is the perfect crystal goblet. Even its ubiquity contributes to its neutrality — letters so common they become invisible.

But invisibility isn’t always appropriate, particularly in advertising or branding where individuality is key. Here we recommend our favorite fonts from the grotesque genre that offer something different from Helvetica (or Arial) — whether it’s style, warmth, or extra features like small caps, figure alternates, and additional widths.

http://fontfeed.com/archives/helvetica-and-alternatives-to-helvetica/

Arial & Helvetica

How to spot Arial

"Many of the characters in Helvetica and Arial are very similar to each other, although none are quite identical. Other characters are quite a bit different, and they are the key to telling which is which. Here are some of the most obvious ones (Grotesque 215, Arial’s ancestor, has also been included for comparison)(…)"

Arial versus Helvetica

"Every typeface, like every one of us, has its distinguishing features. You might be forgiven for thinking that some fonts are clones, or identical twins. However, closer inspection reveals subtle differences and nuances that simply escape casual perusal. Something that can really help to heighten our sensitivity to those differences is getting out our magnifying glasses and really taking a closer look."

The Scourge of Arial

"Arial is everywhere. If you don’t know what it is, you don’t use a modern personal computer. Arial is a font that is familiar to anyone who uses Microsoft products, whether on a PC or a Mac. It has spread like a virus through the typographic landscape and illustrates the pervasiveness of Microsoft’s influence in the world."