PostSpectacular: V&A Decode open source identity & onedotzero generative identity

V&A Decode

The Victoria and Albert Museum has commissioned the artist Karsten Schmidt to design a truly malleable, digital identity for the Decode exhibition by providing it as open source code. We are giving you the opportunity to recode Karsten's work and create your own original artwork. If we love your work it might even become the new Decode identity.

At http://postspectacular.com/work/decode/start and http://code.google.com/p/decode/

Onedotzero

At http://postspectacular.com/work/onedotzero/start and http://code.google.com/p/onedotzero-ident/

The new corporate logo: Dynamic and changeable are all the rage

(…) media on which corporate identities are depicted have changed. We're now just as likely to see a logo flickering on a computer or cellphone screen, as printed on a company's stationery or a billboard. "Once you'd design a logo for a company, and you'd have to get it exactly right because, when it launched, it was going to be painted on the side of tanker trucks, hung off the side of skyscrapers and printed in closetfuls of letterhead," Bierut said. "You got one chance with no do- overs. Nowadays our main experience of a logo like Google's is the way it looks when it loads on a computer screen. It costs next to nothing to change it every time. So why not?"

It's easy to see why dynamic identities should strike a chord with today's spoiled, impatient and — to give us some credit — visually savvy consumers, but there are instances where the old-fashioned approach works best. "MTV has a dynamic identity because they are dynamic, and I want them to be," Mau said. "But I don't want my bank to be dynamic. I want them to be conservative and radically stable."

At http://www.nytimes.com/2007/02/11/style/11iht-design12.html?_r=2.

The future is fluid: inside dynamic logos

During the research phase of a recent identity project, we spent some time revisiting numerous examples of what we like to call “fluid identities” — logo systems that use multiple iterations of a mark (or series of marks) to communicate a particular aspect of a brand. These might take the form of a logo that changes with each viewing, or a singular mark that gets impregnated with different imagery, depending on the context. At one point, these types of projects were few and far between, but now these isolated examples have grown into a full-blown trend. The days of the static logo are certainly not extinct, but this persistent way of thinking about malleable identities seems like a portend of things to come.

http://www.hexanine.com/zeroside/the-future-is-fluid-inside-dynamic-logos/