Archival Media Deliverables

We need the archival PDF versions and memos of projects from 6.2 onwards. This will comprise projects 6.2, 6.3, 6.4 and 7 (with 6.5 under development). Please be sure to refer to the name of the project in the email subject.

PDF's identified as FirstName-LastName.pdf (individual) or Name-Name-Name-Name.pdf (groups) should be optimized to under 4MB and sent by mail via a dropbox (etc.) link for download.

All other heavier media should be delivered on DVD and/or links for online viewing on services such as Youtube, Vimeo or similar.

Namaste!

Notificação

O enunciado da última proposta de trabalho já se encontra disponível na respetiva página.

Relembra-se ainda que a proposta de trabalho 6.4 deverá ser entregue sem falta (em CD/DVD) na aula de 31/05.

Who Cares?

http://imagensdemarca.sapo.pt/estacao-central/brand-new-world-17/

The Red List

Provavelmente já conhecem, mas vale sempre a pena: este site é uma espécie de dicionário visual inspirador, recomendo! ;) http://theredlist.fr/

Merrick Biotech

www.merrickbiotech.loveslife.biz

P06.4—NOTIFICAÇÃO

Os projetos apresentados hoje poderão ser melhorados e entregues na próxima aula (29/05).

Bom trabalho.

P06.4. Horário de apresentações

As sessões de apresentação são de presença obrigatória. Os grupos ausentes perderão a oportunidade de apresentar o trabalho que desenvolveram, sendo que, nesse caso, dar-se-á a vez ao grupo que os segue. Deste modo, todos deverão estar preparados para eventuais alterações ao horário abaixo estipulado.

Data	Hora	Grupos
24/05	8:40	Susana, Alexandra, Inês
	9:00	Mariana Mota, Micá Cardeiro, Mimi Cardeiro, Laura Ferrari
	9:20	Rui, César, Pedro, Zé
	9:40	Ana Torres, Élodie Mota, Rita Mendes, Eliana Pires
	10:00	Gil, Sara, Catarina, Ruben
	10:20	Joana Carvalho, David Rodrigues, Luís Batalha
	10:40	Luciana, Maris, Magda, Su
	11:00	Francisca Trevisan, Mariana Cardoso, Catarina Lencastre, Rafaela Abreu
	11:20	Heloisa, Marta, Leila
	11:40	Sofia Peres, Teresa Almeida, Mariana Silva, Joana Fachana
	12:00	Helena Morais, Jéssica Teixeira, Tânia Silva, Mariana Owen
29/05	8:40	André Resendes, Pedro Brandão, Manuel Melo
	9:00	Cláudia Castro, Diana Marcelino, Joana Valadão, Maria Santos
	9:20	Antónia, Francisca, Ludovika

THE GREATEST DICE ROLL IN HISTORY

THE GREATEST DICE ROLL IN HISTORY

In this very first co-production involving two half-ton dice, stubborn Swedish welders, a one-month long boat transport and whale sushi, ACNE Creative, Digital and Film dropped two enormous steel dice from a helicopter down a snow-covered mountain on Greenland. The unbelievable footage was then put up on the website where visitors were challenged to bet on the results of the roll.

Word-of-mouth marketing

Word-of-mouth marketing (WOMM), also called word of mouth advertising, is an unpaid form of promotion—oral or written^[1]—in which satisfied customers tell other people how much they like a business, product, service, or event. Word-of-mouth is one of the most credible forms of advertising because people who don't stand to gain personally by promoting something put their reputations on the line every time they make a recommendation.^[2]
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Marketing buzz

Marketing buzz or simply buzz — a term used in word-of-mouth marketing — is the interaction of consumers and users of a product or service which serves to amplify the original marketing message.^[1] a vague but positive association, excitement, or anticipation about a product or service. Positive "buzz" is often a goal of viral marketing, public relations, and of advertising on Web 2.0 media. The term refers both to the execution of the marketing technique, and the resulting goodwill that is created. Examples of products with strong marketing buzz upon introduction were Harry Potter, the Volkswagen New Beetle, Pokémon, Beanie Babies, and the Blair Witch Project.^[2]
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Viral marketing

Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networks to produce increases in brand awarenessor to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of viruses or computer viruses (cf. memes andmemetics). It can be delivered by word of mouth or enhanced by the network effects of the Internet.^[1] Viral marketing may take the form of video clips, interactive Flash games,advergames, ebooks, brandable software, images, or text messages.

Guerrilla Marketing

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Guerrilla marketing

Guerrilla marketing is an advertising strategy in which low-cost unconventional means (graffiti, sticker bombing, flash mobs) are utilized, often in a localized fashion or large network of individual cells, to convey or promote a product or an idea. The term guerrilla marketing is easily traced to guerrilla warfare which utilizes atypical tactics to achieve a goal in a competitive and unforgiving environment.

Lovebytes 2007

Digital Beings

Matt Pyke of Universal Everything has created the Lovebytes festival identity for the last 4 years. This has evolved from a digital / pixelated aesthetic in a more friendly, accessible direction. The underlying theme of this year's festival is 'process'. Lovebytes commissioned Universal Everything to create a new, forward thinking design process to relate to this theme and to reflect the growing accessibility of Lovebytes and digital art with an approachable look that would appeal to a broad audience.

http://festival2007.lovebytes.org.uk/monsters.php

PostSpectacular: V&A Decode open source identity & onedotzero generative identity

V&A Decode

The Victoria and Albert Museum has commissioned the artist Karsten Schmidt to design a truly malleable, digital identity for the Decode exhibition by providing it as open source code. We are giving you the opportunity to recode Karsten's work and create your own original artwork. If we love your work it might even become the new Decode identity.

At http://postspectacular.com/work/decode/start and http://code.google.com/p/decode/

Onedotzero

At http://postspectacular.com/work/onedotzero/start and http://code.google.com/p/onedotzero-ident/

Dynamic Logos

Nowadays, a new wave of creation of corporate identity is growing… The age of static logotypes may has finished, it’s the new era for dynamic logos, here the image can be changed, can move… but, nevertheless, still maintain themselves identity that characterizes them. In this post I’ll show three brands to use as example that what I’m talking about, three brand that use a dynamic logotype. Each one’s of them are performed, created and developed differently. But all are dynamic logos in their own way.


http://logoblink.com/dynamic-logos/

The new corporate logo: Dynamic and changeable are all the rage

(…) media on which corporate identities are depicted have changed. We're now just as likely to see a logo flickering on a computer or cellphone screen, as printed on a company's stationery or a billboard. "Once you'd design a logo for a company, and you'd have to get it exactly right because, when it launched, it was going to be painted on the side of tanker trucks, hung off the side of skyscrapers and printed in closetfuls of letterhead," Bierut said. "You got one chance with no do- overs. Nowadays our main experience of a logo like Google's is the way it looks when it loads on a computer screen. It costs next to nothing to change it every time. So why not?"

It's easy to see why dynamic identities should strike a chord with today's spoiled, impatient and — to give us some credit — visually savvy consumers, but there are instances where the old-fashioned approach works best. "MTV has a dynamic identity because they are dynamic, and I want them to be," Mau said. "But I don't want my bank to be dynamic. I want them to be conservative and radically stable."

At http://www.nytimes.com/2007/02/11/style/11iht-design12.html?_r=2.