Romualdo Faura

Vale a pena uma espreitadela: http://romualdofaura.com/

logoorange.com

Este site faz um resumo da história das marcas mais conhecidas por ordem alfabética:
(aqui fica a minha homenagem à pobre Kodak)



kodak logo design history

Established by businessman Henry Strong and inventor George Eastman, Eastman Kodak in an American multinational public company known for producing and supplying a wide array of photographic equipment and materials. Eastman preferred the letter K for it seemed an incisive, strong sort of letter. In 1960, the company introduced the corner curl. The graphic "K" element was not introduced until the 1970's along with the box. The year 1987 saw a further update of the logo as a more contemporary type font replaced the old one. Eastman Kodak Co. has recently introduced a new corporate symbol created to help the company contrive a new image as an up-to-date, 21st century groundbreaker. Kodak was forced to reinvent itself and that led to an enhancement of the corporate image. So we can see how Kodak breaks out of the box busting out a new corporate identity to replace their 50-year old current one. The new logo features a distinctive "a" and a rounded type font. Today's new, symplified Kodak logo keeps the company's distinctive yellow and red colours but dispenses with the box that has comprised the word "Kodak" for the past 70 years.


http://www.logoorange.com/logodesign-A.php

Brand New

Tive conhecimento deste site no ano lectivo passado na cadeira de Web Design I. Penso que poderá ter bastante interesse neste projecto de análise de marcas.

http://www.underconsideration.com/brandnew/

Benetton Again

At http://www.creativereview.co.uk/cr-blog/2006/october/benetton-hits-middle-age

In the history of attention-getting advertising, writes Rick Poynor, Benetton must surely deserve a place as one of the most effective companies ever to splash its promotional message across a billboard or magazine spread.

Benetton wants the world to UNHATE

A new campaign from Benetton recalls the brand's controversial heyday. A series of posters features world leaders with lips locked to launch the UNHATE project.

Benetton, says the accompanying press material, is inviting "the leaders and citizens of the world to combat the 'culture of hatred'". The UNHATE campaign is the first initiative from a new Benetton foundation of the same name, launched by Alessandro Benetton, executive deputy chairman of the Benetton Group.

At http://www.creativereview.co.uk/cr-blog/2011/november/benetton-unhate

http://unhate.benetton.com/

Scott McCloud on comics

At http://www.ted.com/talks/lang/en/scott_mccloud_on_comics.html

In this unmissable look at the magic of comics, Scott McCloud bends the presentation format into a cartoon-like experience, where colorful diversions whiz through childhood fascinations and imagined futures that our eyes can hear and touch.

The Branding of Polaroid, 1957 - 1977

http://giam.typepad.com/the_branding_of_polaroid_/polaroids-graphic-identity-by-paul-giambarba-1957-1977/

Notificações

Relembra-se que a sessão de apresentações será retomada na primeira aula de Janeiro.

Informa-se também que o enunciado da proposta de trabalho, apresentada hoje em aula, já está disponível online.

Boas festas.

Icons, Icons, Icons

That’s how the icon for a computer with Windows looks in a networked environment of Macs. The joke by the designers filibusters at Apple was a little obscure, but a bit coarse.

10 Outstanding Metaphors in Icon Design

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Once, we needed an icon for a data filter, which is often portrayed using the metaphor of a funnel. It was drawn like this:

The client’s response was as follows: “I do not really understand why for a filter, you drew an icon shaped like a Martini glass!”

10 Mistakes in Icon Design

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The surefire way of creating a set of icons falling apart along the way is to start generating icons one after another, in the alphabetic order, without looking ahead and with no clear vision of the whole picture. The opposite approach is what we call “designing an iconic language”. This method is described in details in the book by William Horton, “The Icon Book”. And now I will try to demonstrate you an example of what it is and how it is implemented.

Designing an iconic language

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Does that mean that the only useful function of icons is to help users with dull sight? In fact, no. But this example demonstrates that an icon unlike text can have properties for locating it on the screen. These properties are shape and color. Text messages are not different from each other by shape or color. To distinguish one message from another you need to read it. In the event with icons, you need just a quick glance.

What icons are for

Sarau de Natal

Privacy Icons

The Privacy Icon makes an iron-clad guarantee about some portion of how a company treats your data. This method means that without ever having to delve into the details, everyday people can glance at the simple icons atop a privacy to know if and how their data is being used. At the same time, it gives companies the flexibility required to create comprehensive and meaningful policies.

http://www.azarask.in/blog/post/privacy-icons/

http://www.azarask.in/blog/post/what-should-matter-in-privacy/

Alteração dos prazos P04

Informam-se todos os discentes que os prazos da proposta de trabalho 4 foram alterados para:
Entrega em formato digital: 14/12/2011, 19:00;
Apresentação: 15/12/2011, 8:30 AM.

Done Manifesto

These maxims are really a super concise and clear way of restating one of the founding tenets of so-called design thinking: The idea of creating prototypes as soon as you can, and failing as fast as possible so you can evolve your way to something great. It isn't to say that you have to make these failures public. But the failures have to be made and not just thought about. Get it done.

http://www.fastcodesign.com/1665527/infographic-of-the-day-13-rules-for-realizing-your-creative-vision